Digital fabric printing is taking the fashion world by storm at the moment. It gives designers the chance to produce intricate fabric designs quickly, and it can be cheaper than labour-intensive screen printing.
Basso & Brooke and Katrantzou in particular use photographic images which are manipulated into complex, layered and rich patterns.
Some view this as an innovation that is helping to reinvigorate fashion – after all, how many times can military chic go in and out of style?
But for others, it’s a step too far in mechanising the fabric design process, as the skills of the artist and print-maker risk being overshadowed.
I think there’s room for both. There will always be an intrinsic value in something made by hand, by highly skilled craftspeople. And the beauty of the new digital work can’t be denied either.